Monday 27 June 2011

Start-up Pitch

What to include in your start-up pitch:

1. Cover Page
2. Summary
3. Team
4. Problem
5. Solution
6. Marketing/Sales
7. Projections or Milestones
8. Competition
9. Business Model
10. Financing

See: http://mashable.com/2011/06/24/startup-pitch-presentation/

Friday 17 June 2011

Measuring Innovation

A blog entry about how to measure innovation. The blog introduces 7 metrics to measure innovation. Unfortunately, most of them are misleading, since the measure input (R&D spending, patent, invention) or macro-indicators with a very vague unclear link to innovation (GDP, energy captured, social development index and urbanization). Of course you expect that if a society is more innovative, this will lead to an increase in GDP. But the causal link might not be the other way around: countries with a high GDP are innovative (maybe just rich in natural resources). The same counts for urbanisation. According to Richard Florida there is an increase in creativity and innovation in urbanised environments. But this does not mean that the McDonalds restaurant in NYC is more innovative than the one in a ghost town.

See article:
http://globalpublicsquare.blogs.cnn.com/2011/06/08/how-to-measure-innovation/