Tuesday 7 February 2012

Innovation in Indian style

Some lessons from this 15 minute TEDx talk about innovation at TEDxGolfLinksPark from designer Aradhana Goel, Director for IDEO India.

Innovation is about the outcome. Being the first is irrelevant, the process is almost irrelevant. Its about the right mindset. Therefore, copying is meaningful and legitimate.

Things change so fast (in India), that predicting the future is futile. It is about controlling the present to be in the future at all that counts.

And many more insights about why innovation and innovators in India are different from the western world. This helps us understanding that it is not about following the examples of successful leaders in the west (Apple, Google), because that will create more followers. To innovate means to be different. And it seems that also the climate and the rules for innovation differs based on the environment one is in. See the video: