Here a list of innovation myths that I really like. The list is created by Scott Anthony and Josh Suskewicz. Many 'experts' of innovation I know still believe in several of these myths.1) Innovation is random
2) Only creative geniuses can innovate
3) You're either an innovator or you're not
4) Innovation happens in the R&D lab
5) We will win with superior technology
6) Innovation is all about improved performance
7) Our customers will be a critical source of innovation insight
8) Game changing innovation is done only by entrepreneurs
9) We will win by targeting the biggest markets
10) Innovation requires big bets
For the whole list and introduction, click here
image by Flickr user crabchick
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