How David Beats Goliath

"When Vivek Ranadivé decided to coach his daughter Anjali’s basketball team, he settled on two principles. The first was that he would never raise his voice. This was National Junior Basketball—the Little League of basketball. The team was made up mostly of twelve-year-olds, and twelve-year-olds, he knew from experience, did not respond well to shouting. He would conduct business on the basketball court, he decided, the same way he conducted business at his software firm. He would speak calmly and softly, and convince the girls of the wisdom of his approach with appeals to reason and common sense..." Rest of article in The New Yorker by Malcolm Gladwell on underdogs and their chance of success, through designing a new strategy. A valuable lesson for innovation, in which pressure is a good reason to start innovating and how small firms might disrupt large firms through re-inventing the way the game is played. Also read the book David and Goliath or see the interview about his book here