Why would you have to know about the future as a company, if you are just struggling to survive today? What is important for any company is not if you are winning or losing the battle, it is more about are you in the right battle? If you still fight over some small market share, while competitors have found or created a whole new market you are loosing anyway. To know where is the new market, you have to know what would be in demand in the future, and therefore you have to understand the future.More in this article.
No comments:
Post a Comment